Visit Seattle Wins Big at Prestigious Travel Industry Awards: Bringing Home Four HSMAI Adrian Awards for Global Rain Booth Sensation

Seattle’s place marketing and advertising organization earns various HSMAI Adrian Awards – including platinum for very best community relations/communications marketing campaign

SEATTLE – Pay a visit to Seattle manufactured it rain at this year’s Hospitality Revenue & Promoting Affiliation Global (HSMAI) Adrian Awards on Thursday, Feb. 23 –  winning 4 of the evening’s awards for its ‘Kissing in the Rain’ booth. Stop by Seattle – the non-revenue spot marketing group (DMO) serving Seattle and King County – was awarded platinum in the public relations + communications category, and 3 golds for PR/distinctive occasion, PR/innovation and advertising/brand activation.

Check out Seattle’s Kissing in the Rain booth flips the narrative on Seattle’s rainy name – positioning the weather conditions pattern as a romantic purpose to cozy up in the metropolis in the course of tumble and wintertime. To deliver the vision to existence, Pay a visit to Seattle and company companions Copacino Fujikado and C+C established a to start with-at any time traveling rain booth – shocking heat-weather conditions cities with the magic and romance of a wet Seattle working day. The booth immediately made a splash with media and potential tourists – obtaining world media notice and offering Seattle vacation a increase in the slide months.

The HSMAI Adrian Awards celebrates excellence in journey marketing and advertising – awarding the industry’s strategies and hospitality pros in promotion, digital advertising, and general public relations. The 2022 Adrian Awards honorees had been selected from much more than 600 world wide entries by senior market and media authorities.

“We’re so very pleased for our business and the metropolis we really like to be spotlighted on this international stage,” said Ali Daniels, CMO for Stop by Seattle and inventive guide for the challenge. “The rain booth is something we all took a large amount of pleasure in – a way for us to differentiate and get imaginative in how we’re advertising and marketing ourselves to travelers in the course of this crucial period of recovery for the industry. With Seattle as our ‘muse’ we confirmed folks how passionate, spontaneous and wonderful our rain truly is.”

Operating with Copacino Fujikado and C+C, Stop by Seattle designed a booth to replicate a wet Seattle day, with a structure inspired by the Emerald Town. The 17’ x 16 wood-paneled booth experienced rainfall that was captured and pumped back to make the booth completely sustainable. Emulating the passionate portrayal of rain in cinema, website visitors to the booth had been capable to build their possess keepsake, movie-design posters against the passionate backdrop of Seattle’s skyline. The photographs captured Seattle’s wet-working day joys: as persons kissed in the rain, danced in the rain, and rejoiced in the promise of a wet Seattle working day. To develop the activation, Stop by Seattle worked with around 20 of its resort associates to make ‘cozy season’ offers for people all set to expertise the real matter. The rain booth has traveled to Venice Beach front and Scottsdale and will be building its way to other warm-climate cities afterwards this 12 months.

The HSMAI Adrian Awards are regarded as travel marketing’s maximum honors. The rain booth marks Go to Seattle’s first platinum recognition at the awards. The Go to Seattle workforce was honored on-stage at the 2022 ceremony, which took area in Los Angeles.

“It’s a legitimate testomony to the remarkable abilities, ambition and creativity of the whole Take a look at Seattle household – like our internal staff associates, our hotels and our company partners,” reported Tammy Blount-Canavan, CEO for Go to Seattle. “This collective group normally takes these satisfaction in endorsing our good city – and I’m thrilled they’re getting the recognition among the ideal of the ideal at the HSMAI Adrian Awards.”

Browse far more about this year’s winners listed here.


About Check out Seattle:
Go to Seattle has served as the official place advertising and marketing corporation (DMO) for Seattle and King County for much more than 50 many years. A 501(c)(6) business, Take a look at Seattle improves the economic prosperity of the location through worldwide destination branding alongside with competitive applications and campaigns in leisure travel promoting, conference revenue and overseas tourism advancement. Visit 

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