It isn’t every day that your local Walgreens pharmacist has above 11,000 Instagram followers. But Dr. Sue Ojageer, who works for Walgreens in McKinney, accrued a broad viewers with wellness ideas and individual advocacy.
Ojageer received the Greatest Pharmacist Influencer award from SingleCare, a prescription financial savings provider at the Ideal of the Most effective Pharmacy Awards.
Ojageer, or PharmaSue as she is recognized on line, suggests it is her purpose to be much more available and create associations with prospects at a time when quite a few retail pharmacies are starting to be a lot more company, automatic, and anonymous. Ojageer has been in the retail pharmacy marketplace for about 14 years and came to Texas from New York about ten several years back. She has been at her present pharmacy in McKinney for five yrs.
Around time, she has watched North Texas develop by the lens of a pharmacist. When she 1st moved right here, her location was undertaking about 40 prescriptions daily now, it is nearing 500. Even with the raising workload, she usually tries to join with the individuals, while it can be difficult in a pretty transactional globe. “As a health care qualified, it’s occasionally a very little complicated to have that relationship,” she states. “But you have to place all those obstacles down and be obtainable to attain their trust simply because you’re giving so substantially details to them.”
Above time, she began to see gaps in knowledge and being familiar with about the prescription drugs for her clients but required to attain a lot more folks than just all those she observed in the retail place. It was the middle of the night in the slide of 2021 when she came up with the title PharmaSue and launched her Instagram take care of in Oct 2021.
At to start with, her aim was to produce a enjoyable, available house where people today could understand about the field. She furnished definitions of terms, posted about how drugs get the job done, and how medication can interact with distinct people in a different way. She desires her viewers to be equipped with queries to check with their company about the remedies they are obtaining, like gains and aspect effects.
“I want them to be ready to consider autonomy for their wellbeing and look for means to get them from stage A to B,” she claims. “Many individuals are unaware of all the innovations in know-how that can enable them get there.”
Ojageer claims the strongest reactions have been to her posts about pharmacogenomics, which scientific tests how a person’s genes affect how they answer to medicines. “I would consider content material from conversations with pals, request inquiries or polls, and get their responses back. It’s igniting that spark of curiosity,” she says.
Ojageer states she does not get acknowledged a ton in human being from her on the net persona. Continue to, she does have enough traction to have landed some compensated partnerships with sponsors as various as the immersive King Tut show and Pure Encapsulations, a nutritional health supplement business.
She is remaining grounded and balancing her operate in the North Texas local community with her online presence. “Being practically 40 a long time previous, I never would think of myself like an influencer,” she states. “I hope that a person will take this info and does some thing positive with it.”
Author
Will is the handling editor for D CEO journal and the editor of D CEO Healthcare. He’s created about healthcare…
