Just like new: Demand for pre-owned cars matches first-hand auto sales

India’s youth are driving file gross sales for the car sector, not just in the new motor vehicle phase but also in the pre-owned auto section. The desire for new-age functions, even in pre-owned cars and trucks, is a phenomenon that has come to be much more stark submit-Covid pandemic.

Maruti Suzuki, India’s major carmaker, and Hyundai, country’s next biggest, are looking at a lot more-than-predicted demand from customers for pre-owned vehicles and most of it is coming from very first-time younger consumers, who desire sport utility vehicles (SUVs) in excess of other people.
This craze is not just restricted to pre-owned vehicle revenue but also in new vehicles, where by a quarter of sales arrive from kids underneath the age of 30 – about 5 percentage details enhance above the previous about a few several years.

Maruti Suzuki, Hyundai Motors and Tata Motors, which cumulatively constitute about 70 for each cent of the whole PV gross sales in the place, are all viewing a healthier response from customers underneath the age of 30. For Maruti and Hyundai, youngsters’ contribution to the overall gross sales is about 23 for every cent every – decreased than the industry’s average — although for Tata Motors, approximately 30 for each cent of income occur from persons underneath 30 years of age.

Firms say that the expanding preference for particular mobility has received traction submit Covid. “Post pandemic and with the growing preference of individual mobility, we have witnessed a 33 per cent expansion YoY as significantly as Accurate Worth (brand identify for Maruti’s pre-owned automobile merchants) is anxious. Nearly 50 per cent of our pre-owned vehicle buyers tumble in the 18-35 yrs age bracket, adopted by virtually 45 for every cent of the POC prospective buyers falling in the age group of 36-60 years and the relaxation ageing 65+ yrs,” Shashank Srivastava, Senior Government Officer, Advertising and marketing & Income, MSIL, was quoted in an electronic mail reaction.

“About 67 for each cent of our POC potential buyers ended up initially time purchasers whilst the relaxation of the consumers bought POC as an extra car or changed their existing car,” the response browse.

Hyundai says they have reported a 21 per cent maximize in vehicle product sales throughout their outlets during the January-November this 12 months as when compared to last yr.

“H-Guarantee (model name for Hyundai’s pre-owned cars profits outlet) counts Gen Z, millennials and boomers among our esteemed shoppers. Nevertheless, buyers in the 31-40 decades age-bracket account for the greatest slice of the pie when it will come to pre-owned vehicle gross sales across our outlets,” the organization reported in an email reaction.


Sales of pre-owned autos too is mainly pushed by kids, which is an indicator that city people in India are driving this need. While the desire is significant, just one can not forecast as to how long will this desire last.

Such is the attract of the pre-owned car or truck section that new businesses are also getting into the section. Kia India, which is just three yrs outdated in India, has entered the pre-owned auto sale space. “With exclusive Kia Licensed Pre-Owned shops, the organization intends to give a new age knowledge to buyers, in line with new motor vehicle purchasing experience, that will permit them to sell, buy or exchange pre-owned cars and trucks, backed by hassle-absolutely free possession transfers and customised finance alternatives,” Kia had said in a press assertion. Now, Maruti Suzuki, Hyundai Motors and Mahindra are in the pre-owned car revenue place. Mahindra did not react to a query by The Indian Specific. The corporations have also witnessed a desire for SUVs and new-age features, which include automated gearbox.

“Just like new cars and trucks, we are witnessing a increase in demand from customers for SUVs and MPVs in the pre-owned automobile space as well. SUV and MPV segments are also looking at faster alternative cycles, so homeowners are selling off their SUVs considerably faster than some other segments,” Srivastava explained.

“The most sought following capabilities our pre-owned shoppers look for include things like business fitted AVN (Audio, Video clip Navigations) methods, computerized local weather manage, airbags, braking systems like Abs with EBD, automatic gearbox, and so forth,” Hyundai stated.

In the pre-owned classification place, revenue of cars and trucks functioning on petrol account for a sizeable aspect of gross sales for both equally Maruti and Hyundai.

Rachel Pence

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